This territory is called the “Food Valley”, one of the most unique places in the world that hosts an immense garden of delights, a crossroads where memory, history and taste and know-how meet.

The province of Parma where Mister Pet is located is the beating heart of the Food Valley which for centuries has handed down the secrets of producing food and wine excellences known and appreciated all over the world.

Parmigiano Reggiano, not surprisingly called the king of cheeses in the world, is the result of the long production tradition and the bind with the territory of origin as well as Parma Ham, whose fame has its roots in Roman times: both boast nutritional characteristics unique, as well as an unmistakable taste.

This territory is called the "Food Valley", one of the most unique places in the world that hosts an immense garden of delights, a crossroads where memory, history and taste and know-how meet.

The excellence of the ingredients and raw materials of this territory is given thanks to the particular fertility of the soil combined with the microclimate, ancient traditions and human resourcefulness. Confirming its strong vocation, Parma in 2003 was chosen as the seat of EFSA, the European Food Safety Authority. To deepen the knowledge of the treasures of the taste of the Food Valley, the Food Museums; have been established; in addition to enhancing the individual products and the local economy, these extraordinary places contribute to giving value to the entire area and to promoting food and wine tourism.