awarded by consumers
    and approved by veterinarians

As a demonstration and testimony of a long path of innovation and food quality, Mister Pet obtained the highest quality recognition, receiving the QUALITY AWARDS 2021, 2022, 2023 and 2024  for two of its most important brands of the entire product range.

The prestigious Quality Award 2021, 2022, 2023 and 2024  won with an exceptional score on laboratory tests, and above all with the satisfaction of almost 100% of a large sample of consumers selected by Consumer Test.

The Primordial lines brought the Quality Awards into the "Kingdom" of an Italian pet food pioneer like Enzo Gambarelli – after a selection and investigation that began in June 2020 and the conclusions of which were officially announced in November 2020 – sono state le linee Primordial Grain Free e Vivere Low Grain.

THE ROSETTE QUALITY AWARDS 2021, 2022, 2023 and 2024 

These are two of two dog foods and one cat food: the first grain free kibbles (for dog and cat), that is without cereals, the second another low grain dry food. Both were the only winners in their categories, and for the whole of next year (2022, till March 2023) they will be able to boast the Quality Award 2021, 2022, 2023 and 2024  cockades on the packaging.

The Quality Awards, association, internationally recognized for testing human and animal food, specifies the rules of the competition on its website: "The product under test will be able to obtain the QUALITY AWARD for a whole year only if the average overall satisfaction of consumers will be equal to at least 7 (on a scale from 0 to 10), and only if at least 70% of consumers declare themselves in favour of the purchase. If consumers are asked to judge more products within the same category, the QUALITY AWARD will be awarded to the product with the highest approval score".

A target of 300 families used to buy quality food for their four-legged friends took part in the tests.

Well, MISTER PET has achieved unimaginable results: Primordial (dog in 2021 and 2022 and for cat in 2022) and Vivere beat the other competitors with an overall rating of 8.4/10 and a very high "intention to buy in blind", equal to 97% of the sample (In blind si refers to a "blind" evaluation, ie without knowing the brand of the product).
The consumers' vote on the level of palatability is particularly significant: "100% of the sample declared them palatable and the vast majority declared themselves fully satisfied with the response of their STRONG to this new food".


“We took part in the Quality Award for the first time, and we are definitely proud of the result - says Enzo Gambarelli - also because in addition to the satisfaction of consumers, with a truly exceptional percentage, we also obtained the approval of a group of 30 Italian veterinarians. This means that in the Quality Award 2021, 2022, 2023 and 2024 , rosette, we will also be able to write “approved by veterinarians”.


“Mister Pet was born from a family that loves nature, believes in respecting the environment and above all loves animals. The passion for a territory where Mister Pet is located, The Food Valley, rich in excellent raw materials! The passion and deep knowledge of raw materials and how to work them to make them available to animal health makes the difference in the quality of food".